Dental college taught you about teeth. Nobody taught you the business.
No-shows, WhatsApp chaos, Google reviews, front-desk fires — Dentao writes honestly about the part of dentistry that decides whether your clinic actually makes money. And quietly, we’re building something for it.
If any of these feel personally offensive, you’re in the right place.
The empty chair
A dental chair costs more than a car — and no-shows leave it sitting there like expensive furniture. Three no-shows a week is a staff salary a year, donated to thin air.
The 11:42 PM WhatsApp booking
Your appointment book lives half on WhatsApp, half in a diary, and the two have never met. Two patients, one chair, one very awkward waiting room.
Rahul_2019 decides your revenue
Patients trust a stranger’s Google review more than the degree on your wall. Reviews aren’t luck — they’re timing. Most clinics get the timing wrong.
The disappearing patient
Half a root canal, “I’ll come next week, doctor” — and then silence. Recall isn’t a memory test for your receptionist. It’s a system, or it doesn’t happen.
We're building something for dental practices.
We can’t say much yet. But the first 100 clinics on the list get it early, get it cheaper, and get a direct line to the people building it.