Ask most clinic software what it costs, and you don’t get a number. You get a conversation. A base price, then a per-user charge, then a module for this, a module for that, a setup fee, an “annual maintenance” line nobody explained at the demo. Dentao pricing is built the opposite way, and before we tell you why, let’s talk about what that other kind of pricing is actually telling you.
A price list with ten lines is not a product being thorough. It’s a product designed so you can’t compare it to anything else in thirty seconds. That’s the whole trick. If a vendor needs forty minutes to tell you what you’ll pay, the forty minutes is the point: by the time you’ve sat through it, you’ve already imagined using the thing, and walking away now feels like a loss.
We didn’t want to run that forty minutes. So we didn’t build the ten lines.
What does Dentao pricing actually look like?
One price. That’s it. We won’t put the number in a blog post, because numbers in blog posts outlive the number itself, and we’d rather tell you straight than correct a stale figure a year from now. Message us and we’ll tell you in two minutes, no demo call required.
But the shape of it, we’re happy to put in writing, because the shape doesn’t change even if the number does:
No per-user charge, because your clinic shares one login. The receptionist and the doctor see the same dashboard; we’re not going to bill you twice for one screen.
No modules, because there are no modules. Dentao does booking and records. That’s the product. There isn’t a “premium tier” with features we held back to upsell you later.
No setup fee, because there isn’t a setup. You get a link. You put it on your Google Business Profile and your WhatsApp status. That’s the onboarding.
No surprise in month four. The number you hear is the number you pay, not a teaser rate that triples once you’re dependent on it.
Why would a dentist trust a price they can’t see on the website?
Fair question. Here’s the honest answer: you shouldn’t trust any price, visible or not, until you’ve done your own maths on it. That’s not a dodge, that’s the actual advice. A price is only meaningful next to what it saves or earns you, in your clinic, this month.
So do the napkin maths before you ask us anything.
Say your receptionist spends forty-five minutes a day untangling the diary: calling to confirm, re-writing a cancelled slot, telling an uncle on the phone that the slot he wants is taken when it actually isn’t. Forty-five minutes a day is roughly 20 hours a month. Price that at whatever you pay her per hour, and you’ve got a number. Put the clinic’s monthly software cost next to it. If the napkin says the software costs less than the time it buys back, that’s a yes. If it doesn’t, say no, to us or to anyone.
That’s the whole test. A clinic owner should be able to do this maths standing at the steel cupboard, not in a boardroom.
Simple pricing is a feature. Suspicious pricing is a warning.
Does “one price” mean one price for every clinic size?
For a one or two chair clinic running on a diary, whatsapp-is-not-an-appointment-book style WhatsApp threads, or an Excel sheet someone started three Diwalis ago, yes: one clinic, one login, one price. We built Dentao for that clinic specifically, not for a chain with five branches and a finance department. If your clinic has outgrown that shape, who Dentao is not for is worth reading before you message us, so nobody’s time gets wasted.
What we won’t do is quote you a different number because your signboard looks bigger than the next clinic’s. One price means one price.
What is one number actually worth to a clinic?
Here’s a scene worth putting in the maths. Phone rings. “Doctor, my tooth is killing me, can I come now?” The receptionist looks at a diary she half trusts and says “tomorrow morning,” because she can’t see the day clearly enough to risk a yes. He calls the next clinic instead. That root canal, the crown that follows it, and the family he might have brought along, just drove past your door.
With a dashboard showing today’s bookings and the cancellations already marked, that same call gets a “come at three.” He arrives in pain and leaves grateful, and emergency dental patients tend to stay loyal patients, because you said yes when the next clinic said no.
That’s the other half of the napkin maths: not just the time a software saves the desk, but the emergency it lets you say yes to, and the patient that yes keeps. One number, measured against one afternoon’s walk-ins, reads very differently than one number measured against nothing. If you want the fuller version of this arithmetic across a year, Dentao’s ROI case walks through it in more detail.
Where Dentao fits
Dentao is a booking and patient-records tool for a one or two chair clinic: a three-field public booking link for patients, a dashboard with counters and a WhatsApp message button for the desk, and a patient record under every phone number with visit history, notes and treatment items. The pricing sits underneath all of that as one number, charged per clinic, not per login, not per module, not per feature you turn on later. There’s no tier where x-ray storage costs extra and notes are free. You get the product, and you get told the number when you ask. If the arithmetic on your napkin works, that’s the whole decision. If you want to see what that number actually buys before you do the maths, Dentao features lists what’s in, and just as importantly, what’s deliberately left out.
A clinic that can’t explain its own software bill in one sentence is paying for something it hasn’t fully understood yet.
Do the napkin maths, then ask us for the number. Try Dentao on your clinic at dentao.in.
Dentao is a booking link and a patient record for one- and two-chair clinics. Three fields for the patient, one dashboard for the desk, one file per phone number. Try Dentao on your clinic →